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Frameworks
Frameworks is a communications design agency based in London. We understand exactly what our clients want and then we deliver on time, every time.
We build our policies and our business on the basis that we must always deliver what we promise. Everyone in the company understands that our reputation is in the hands of every individual. This is the driving force behind our relentless pursuit of excellence – shown here in our latest work and demonstrated in everything we do.
Imperial College Business School’s Innovation and Entrepreneurship (I&E) Group required a new brochure to promote the Group’s wide scope of research and academic excellence, whilst focusing on the practical outcomes of its work.
The I&E Group is a core part of Imperial College Business School, ranked joint first for the percentage of research activity assessed as world-leading or internationally excellent (RAE 2008). No other group in Europe has such inter-disciplinary depth, funding, contacts and published research in innovation and entrepreneurship.
By using the Group’s new identity look and feel, the brochure presents a more visual approach than previous documents. It clearly communicates the structure of the Group, whilst not obscuring its key messages. The brochure focuses on the outcomes of research work through the use of two page Impact Study flyers that are located at the back of the brochure.
Greenlight is a young, ambitious company, formed around 18 months ago, and growing fast. They are a team of experienced management professionals committed to helping their clients achieve the very best from their business and technology.
Frameworks provided a complete assessment of the company’s brand and in partnership with Greenlight, developed clear statements that would provide a platform for the company’s continued growth.
Using the new brand platform, Frameworks created a new logo, visual look and feel, website and collateral.
The new logo was designed to represent Greenlight’s composition. The company is a hub of experienced consultants who can individually become an important member of a client’s team, whilst still maintaining a connection to Greenlight’s resource of experience, expertise and support.
During Framework’s assessment, again and again, the Greenlight team emphasised the youthful vigour of the company’s personnel and the totality of the commitment provided by both the company as a whole and its individuals. This insight provided the basis for developing a unique strapline for Greenlight: Live the business.
To ‘live’ something implies a full and vigorous engagement; one that involves total and utter commitment. And it’s that quality, that attitude to business and to working life, that differentiates Greenlight from all its competitors – large or small.
Some remarkable people have the ability to live life to the full. Greenlight lives business to the full.
The new iBRANDIT guidelines website introduces people to the Tata Technologies brand and what it stands for. It provides access to the brand strategy and tools, and governs its application by confirming approved colour palettes, typefaces, photography styles and other such methods of maintaining visual continuity and brand recognition across all manifestations of the brand. This helps to protect and enhance the Tata Technologies brand.
A unique login function controls access to the site, allowing Tata Technologies to monitor who is associated with the implementation of the brand. The site includes a commenting function allowing users to ask questions and share ideas, together with an updates section describing the latest changes to the brand. All communication deliverables are provided as downloads directly from the site, providing a centralised resource, keeping a consistent and high standard for all materials created. The site has a fully integrated content management system allowing Tata Technologies marketing employees to update and edit the site when required.
iBRANDIT is essential for Tata Technologies to protect its brand and ensure its integrity is never diluted.
Frameworks has written and designed a new global corporate brochure and presentation for Tata Technologies, using their ‘Better & Better’ look and feel, originally developed by Frameworks. Both deliverables convey the innovation, experience, integrity, creativity, commitment and overall personality of Tata Technologies. All these elements were generated from the work Frameworks conducted during the in-depth assessment of the organisation’s identity.
The brochure and presentation include key employee profiles and case studies demonstrating the extraordinary depth of knowledge and experience the company has at its disposal. Both deliverables are underpinned by a series of powerful quotations from the Managing Director and COO, taken from their initial interviews during the identity assessment stage of the rebrand.
As part of Tata Technologies’ new global communications strategy, Frameworks has developed a new strategic brand campaign. The purpose of this campaign will be to strive to create a memorable impact on the organisation’s target audience by illustrating the distinguishing characteristics of Tata Technologies. Based on an in-depth assessment of the company and competitors and based around the Tata Technologies new brand platform created by Frameworks, we developed the ‘Better & Better’ strategic go-to-market campaign. Below describes the premise of the campaign.
Tata Technologies appears to be a mix of opposites. Asia and North America. Innovation and process. On-shore and off-shore. Partner and competitor. Local and global.
But to us they’re not opposites. They’re complementary.
Our strength is the ability to make apparent opposites work powerfully together. High-end experience with low-cost skills. Formal procedures with entrepreneurial attitudes. North American knowledge with Asian dynamism.
The ‘Better & Better’ strategic campaign highlights this ability and its benefits.
INCAT has re-launched as Tata Technologies following a successful rebrand by Frameworks. Tata Technologies is a unique global provider of engineering and design services, engineering services outsourcing, enterprise solutions, manufacturing and product development, PLM and knowledge management solutions. It is part of the Tata Group, one of India’s largest and most respected business conglomerates with revenues over US$62.5 billion.
The process began with Frameworks conducting a comprehensive identity assessment across all Tata Technologies companies, partners and competitors to establish the organisation’s identity status in the marketplace. This was achieved through an in-depth review of communication materials together with detailed discussions with senior management and employees. Following this assessment a brand platform was created providing Tata Technologies with practical definitions that established a framework to define important brand behaviours and support clear, targeted marketing and sales communications. The brand platform provides uniformity in the way Tata Technologies communicates with its marketplace and a method to guide employees on how to support the brand through words and actions.
TAL operates in the field of Human Resources with an emphasis on recruitment and assessment. It was established over twenty-four years ago.
With an understanding that the recruitment market is shrinking while the market for consultancy services is changing and growing, TAL needed to expand its services beyond recruitment and make existing and potential clients aware of the wider range of services it can offer.
TAL required a coherent brand and a clear associated image to be developed so that the company was not simply dependent on individual contacts and individual reputations.
Frameworks interviewed key members from TAL to define existing brand behaviours and establish a summary of opportunities to take the brand forward.
A new tagline: ‘Talent defined’, was used to communicate TAL’s expertise and emphasise the element of human interaction. It can mean that the principals in TAL are themselves ‘talent defined’ – in other words that they embody all the best of the skills you would ideally want them to have. And it also describes what TAL actually does. TAL ‘defines talent’, in that it precisely determines the talent available, clarifies it, shapes it and fixes its limits. The main advantage of this tagline is that TAL can take ownership of the phrase because the first word starts with the letters T, A and L.
We then exploited the numerous creative opportunities offered by the word ‘Talent’, in particualr the use of ‘TAL’ echoed by those many other words that feature the same combination of letters, for example: talk, catalyst, total and so on.
We have developed a website for TAL using the new creative approach, details of this can be viewed at Frameworks Digital
Frameworks Digital is a new section of the Frameworks website, showcasing our digital solutions.
With a wealth of experience, our digital business is led by best in class technologies and IT infrastructure, successfully delivering on our clients’ objectives in the digital environment.
Frameworks Digital displays a range of bespoke online solutions, including websites, intranets and extranets, content management systems (CMS), customer relationship management solutions (CRM), social networking frameworks and online marketing solutions.
Building on our 20-year tradition of design excellence we help organisations communicate the right message, in the right way, to the right person, through successful digital solutions.
Sussex Oakleaf offers integrated supported housing, registered care homes, floating support services, and day services for people with mental health problems and other vulnerable people needing housing support.
Frameworks designed the annual report as a set of A6 cards. One side of the cards included information about the organisation and its performance during 2008/09, and the reverse included images created by people supported by Sussex Oakleaf. The annual report is held together in a pocket folder, which opens to reveal the cards. It has been printed by an FSC accredited printer using 100% recycled FSC paper stock.
Frameworks was commissioned to design the catalogue for the latest Estorick Collection of modern Italian art exhibition, entitled Framing Modernism: Architecture and Photography in Italy 1926-1965.
The exhibition catalogues have previously been designed in Italy, but now the Estorick Collection has decided to use Frameworks’ creative skills and unique knowledge of its brand identity to create this latest edition.
The new exhibition investigates how the development of Italian modernist architecture was recorded and shaped by photography thus providing a clearer picture of the shifting relationship between the two disciplines. The exhibition consists of around 100 period photographs drawn from the RIBA British Architectural Library Photographs Collection which contains 1.5 million images and is generally considered one of the outstanding archives in its subject field.
Together with the catalogue, Frameworks has designed all promotional material and exhibition signage.
